The magazine "Press Service" -

The magazine "Press Service"

Specialized magazine for all who work in the field of public relations

The magazine "Press Service"

The Press Service Magazine publishes methodical and practical materials necessary for each PR man, cases, examples of successful PR campaigns, technology for promoting the company, organization, authority or leader.
Interviews with leading PR specialists, heads of press services and press-secretaries make it possible for the reader to understand that today in the industry, what techniques and techniques bring the greatest result, help to look into the creative kitchen of colleagues in the shop.
Current comments under the heading "Round table" cover all the most interesting and important trends in the field of public relations in modern Russia.
The magazine "Press Service" highlights all the key moments of the work of PR specialists:
- the structure and principles of the work of the modern press service and public relations department - the specificity of information work in government bodies and commercial structures - organization and holding of PR events - building relations with the media - public relations in social networks and PR in the Internet - internal corporate PR - corporate media - reputation management - information wars and confrontations - public relations with a small budget - how to calculate the budget of a PR campaign - media monitoring - the remuneration system of a PR specialist - the decision of personnel issues in the press service and public relations department - the image of the company as an employer - counteraction to black PR - the personal effectiveness of the PR man - the technique of writing effective PR texts and many other issues.

14.05.2018 10:57:27
(Automatic translation)

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Themes cloud

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