The American company The NPD Group is engaged in research and consulting


It was founded in 1971. NPD explores products for children, sportswear and footwear, the cosmetics market, automobiles, information technology, retail and so on. In Russia, the company since 2012 conducts regular research on the market of sportswear and footwear and the food industry outside the home. For the analysis of the food service market in the NPD, a special online methodology Crest has been developed, which constantly explores markets in 13 countries.

Visitors to restaurants regularly fill in online diaries, where they note, for example, when and for what reason they ate outside the house, how they chose an institution, dishes from the menu, how much they paid and what they paid attention to. In Russia, the Crest panel was launched in 2012, involving more than 10,000 residents of the 8 largest cities (Moscow and Moscow region, St. Petersburg, Ekaterinburg, Novosibirsk, Nizhny Novgorod, Kazan, Rostov-on-Don, Samara).

17.05.2018 08:59:17
(Automatic translation)

14.06.2018 18:41:24

The boots are back in fashion

However, so far it is not connected with the World Cup 2018
31.05.2018 15:19:15

"Fairy Patrol" VS "Masha and the Bear"

Licensed toys "Fairy Patrol" caught up with "Masha and the Bear"
17.05.2018 09:02:00

Online delivery services are gaining momentum

The market of delivery in restaurants has grown on 19% for last 12 months


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