NPD - 1BiTv.com

NPD

The American company The NPD Group is engaged in research and consulting


NPD


It was founded in 1971. NPD explores products for children, sportswear and footwear, the cosmetics market, automobiles, information technology, retail and so on. In Russia, the company since 2012 conducts regular research on the market of sportswear and footwear and the food industry outside the home. For the analysis of the food service market in the NPD, a special online methodology Crest has been developed, which constantly explores markets in 13 countries.

Visitors to restaurants regularly fill in online diaries, where they note, for example, when and for what reason they ate outside the house, how they chose an institution, dishes from the menu, how much they paid and what they paid attention to. In Russia, the Crest panel was launched in 2012, involving more than 10,000 residents of the 8 largest cities (Moscow and Moscow region, St. Petersburg, Ekaterinburg, Novosibirsk, Nizhny Novgorod, Kazan, Rostov-on-Don, Samara).

17.05.2018 08:59:17
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