Anna Shvidnova at the conference "Anti-Crisis PR-2018: Protection of Reputation and Working with the Negative" - 1BiTv.com

Anna Shvidnova at the conference "Anti-Crisis PR-2018: Protection of Reputation and Working with the Negative"

Anna Shvidnova at the conference "Anti-Crisis PR-2018: Protection of Reputation and Working with the Negative"

"Parallel reality as a win-win way to combat the negative, or the strategy of the blue ocean in the service of anti-crisis PR"


"Parallel reality as a win-win way to combat the negative, or the strategy of the blue ocean in the service of anti-crisis PR"
This will be told by Anna Shvidnova, the director of the communications department of the "City-XXI century" development group at the international specialized thematic conference "Anti-Crisis PR-2018: Protection of Reputation and Working with the Negative," which will be held in Moscow on June 7-8.

In the report:
1. PR as a function of strategic management: basic definitions.

The crisis from the point of view of management is the time of strategy revision, the time of opportunities and the search for new solutions. The winner is the one who is not afraid to break stereotypes.

2. Anticrisis communication = strategic communication.

A) the initial operational reaction - the position should always be (the law of the "red folder") B) the situation analysis (a clear understanding of the source / customer conflict) C) planning reactions in the short and long term d) if the crisis is protracted and threatens the reputation - progressive theory of management to help!
3. Legendary "blue ocean strategy" and anti-crisis PR: what can be common?

"The only way to defeat competition is to stop trying to cope with it." In other words, to develop its history outside the competitive environment (in our case, conflict zones)
Case-City-XXI century (conflict of interests on one of the land plots - building up a loyal audience by working with their social needs, beyond the history of the conflict).

4. The general conclusion: play your game!
International thematic conference "ANTI-CRISIS PR-2018: protection of reputation and work with negative" is a specialized forum for PR specialists, which will bring together specialists in public relations from all over the country and the near abroad to listen to reports of experts and discuss the most actual trends in the field of crisis communications and find answers to important questions:
- how to prepare for crisis situations in advance - how to respond to negative feedback on the Internet - who and how should conduct this work - how to respond to different types of crises correctly - how to protect your reputation if you are harassed on the Internet - what is SERM and how to deal with it correctly - how to solve issues of reputation management by legal methods - how to avoid problems from improper behavior of employees in social networks - how to write PR texts in crisis situations, etc.
The event will also feature such experts in the field of public relations as Timur Aslanov, Dmitry Sidorin, Sergei Stukalov, Vasily Cherny, Dmitry Barkov, Mikhail Taits, Galina Khatiashvili, Damir Feizullov, Nikita Prokhorov, and others.
To view the detailed conference program and book participation, please visit: https://goo.gl/arpzTp # akpr2018

21.05.2018 13:13:10
(Automatic translation)


Anna Shvidnova

Director of the Department of Communications of CJSC "City-XXI Century"

Galina Khatiashvili

Marketing Director of Comunica Agency, Executive Director of Golin Moscow

Dmitry Sidorin

The founder of the Internet agency "Sidorin Lab" and Reputation Lab

Nikita Prokhorov

Project Manager ReputationLab

Timur Aslanov

The founder of the Imidzh-Media publishing house.



23.10.2018 10:48:33

Discovered the world's oldest untouched wreck

A Greek merchant ship built more than 2,400 years ago was discovered lying on its side off the Bulgarian coast.
23.10.2018 09:51:29

The Biblical Museum reported that five Dead Sea Scrolls are fake

The US Bible Museum removed fragments of the Dead Sea Scrolls from the exposition, after tests showed that they were fakes
23.10.2018 09:30:44

Death of hasoggi

Turkish President promised to reveal the “bare truth” about the murder of journalist Jamal Khashoggi at the Saudi Consulate in Istanbul
23.10.2018 08:38:38

The cheapest product of this year

Rosstat found two of the cheapest products of this year
22.10.2018 08:53:55

In England, there is a struggle with smoking

Philip Morris accused of hypocrisy about anti-smoking advertising


Advertisement

Themes cloud

staff   adoption   trademark   Submarine   The Code of Justinian   moderation   devaluation   Israel   legislation   law   Job   the tablet   note   currency   hotel   ruble   dollar   Kerch   organization   a restaurant   business   Colour   lottery   report   delivery   Kazakhstan   content   tax   timocracy   testosterone   bank   beer   a family   CCTV   justice   LTE   investigation   reward   mark   assassination attempt   pension   Paralympic Games   S-300   Plato   planning   alcohol   3G   money issue   agent   marriage   arbitration court   song   debt   Sochi   football boots   USA   quasi-agreement   a toy   Telegram   own   head   import   regulations   economy   Greece   mortgage   dictionary   architecture   food   lawyer   extortion   smuggling   conversion   Taxi   currency unit   dismissal   IFRS   bravery   monetary aggregate   drink   undeclared goods   the death penalty   ATM   paint   Iran   Germany   medicines   aircraft   Ukraine   dog   offer   tyranny   probe   money   co-packing   easement   policy   monometallism   oligarchy   Syria   rocket   credit   baby   seller   treachery   rating   cinema   insulin   transgender   Tax Free   medicine   legate   intellectual property   liquidation   finger   Rome   cargo transportation   internet   4G   China   confiscation   study   Neurotechnology   coin   transfer   democracy   Bocharov Creek   payment   security   finance   music   marketing   theory   coffers   divorce   bimetallism   exchange   Viber   UN   will   order   juice   philosophy   child   reform   investment   Skype   citizenship   mortgage   trade   conference   Russia   FIFA World Cup 2018   selling   law   female   recreation   WTO   Socrates   real estate   GLONASS   bite   Olympic Games   ban   monetary system   succession   slavery   cargo   counterfeit   monopolist   treaty   control   the sun   murder   poisoning   private banking   accompanying   Belarus   a laptop   straw   inheritance   fideicomass   denomination   product   live   role   gold-coin standard   football   car   consultation   Contract   export   logistics   heir   integration   court   digitalization   arson   Crimea   pledge   test   snake   VAT   client   coffee   jackpot   action   causa   elections   bridge   customs   sanctions   provider   QR Code   doctor   turnover   emission   acceptance   Road accidents   theft   will   diabetes   memorandum   parturition   compromising evidence   tort   gas   mail   a bag   nullification   channel   air transportation   money supply   revaluation   festival   shipping   fraud   freedom   pact   premise   bill   cat   gold   cession   FMCG   CIS   crocodile   mushrooms   judge   derivative