Anna Shvidnova at the conference "Anti-Crisis PR-2018: Protection of Reputation and Working with the Negative" -

Anna Shvidnova at the conference "Anti-Crisis PR-2018: Protection of Reputation and Working with the Negative"

"Parallel reality as a win-win way to combat the negative, or the strategy of the blue ocean in the service of anti-crisis PR"

Anna Shvidnova at the conference "Anti-Crisis PR-2018: Protection of Reputation and Working with the Negative"

"Parallel reality as a win-win way to combat the negative, or the strategy of the blue ocean in the service of anti-crisis PR"
This will be told by Anna Shvidnova, the director of the communications department of the "City-XXI century" development group at the international specialized thematic conference "Anti-Crisis PR-2018: Protection of Reputation and Working with the Negative," which will be held in Moscow on June 7-8.

In the report:
1. PR as a function of strategic management: basic definitions.

The crisis from the point of view of management is the time of strategy revision, the time of opportunities and the search for new solutions. The winner is the one who is not afraid to break stereotypes.

2. Anticrisis communication = strategic communication.

A) the initial operational reaction - the position should always be (the law of the "red folder") B) the situation analysis (a clear understanding of the source / customer conflict) C) planning reactions in the short and long term d) if the crisis is protracted and threatens the reputation - progressive theory of management to help!
3. Legendary "blue ocean strategy" and anti-crisis PR: what can be common?

"The only way to defeat competition is to stop trying to cope with it." In other words, to develop its history outside the competitive environment (in our case, conflict zones)
Case-City-XXI century (conflict of interests on one of the land plots - building up a loyal audience by working with their social needs, beyond the history of the conflict).

4. The general conclusion: play your game!
International thematic conference "ANTI-CRISIS PR-2018: protection of reputation and work with negative" is a specialized forum for PR specialists, which will bring together specialists in public relations from all over the country and the near abroad to listen to reports of experts and discuss the most actual trends in the field of crisis communications and find answers to important questions:
- how to prepare for crisis situations in advance - how to respond to negative feedback on the Internet - who and how should conduct this work - how to respond to different types of crises correctly - how to protect your reputation if you are harassed on the Internet - what is SERM and how to deal with it correctly - how to solve issues of reputation management by legal methods - how to avoid problems from improper behavior of employees in social networks - how to write PR texts in crisis situations, etc.
The event will also feature such experts in the field of public relations as Timur Aslanov, Dmitry Sidorin, Sergei Stukalov, Vasily Cherny, Dmitry Barkov, Mikhail Taits, Galina Khatiashvili, Damir Feizullov, Nikita Prokhorov, and others.
To view the detailed conference program and book participation, please visit: # akpr2018

21.05.2018 13:13:10
(Automatic translation)

Anna Shvidnova

Director of the Department of Communications of CJSC "City-XXI Century"

Galina Khatiashvili

Marketing Director of Comunica Agency, Executive Director of Golin Moscow

Dmitry Sidorin

The founder of the Internet agency "Sidorin Lab" and Reputation Lab

Nikita Prokhorov

Project Manager ReputationLab

Timur Aslanov

The founder of the Imidzh-Media publishing house.

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