Tikkurila determined the color of the Day of Finland and NORDIC WAY - 1BiTv.com

Tikkurila determined the color of the Day of Finland and NORDIC WAY

Festivals "The Day of Finland"


Tikkurila determined the color of the Day of Finland and NORDIC WAY


May 19 and June 2 in St. Petersburg and Moscow hosted the festivals "Finland Day" in TKAACHACH and "NORDIC WAY" in the Bottle. Tikkurila took part in the events and asked the participants what color they associate with the festivals. The absolute favorite was a shade of J354 (Midday Dream) from the Tikkurila catalog "Feel the color".
At the events, Tikkurila presented the "Inspiration Zone", guests of which participated in master classes, won prizes in competitions and were photographed in an interactive Scandinavian style photo zone. During the events in the hall a representative of the company worked, who armed himself with the corporate catalog "Feel the color" asked the guests what color associations the festival causes.

Tikkurila managed to interview over a thousand participants in both cities. The company did not disclose the results of the poll in St. Petersburg, and the more surprising was the choice of Moscow, which exactly repeated the choice of the Petersburgers. The unconditional favorite of the festival was a gentle and calm shade of J354 (Midday dream). Of the 263 shades of the catalog, the overwhelming majority of respondents decided that a gentle blue shade more than others is associated with the festival.

The unanimous leader is the only coincidence, otherwise the palette of the popular shades of the two megacities turned out to be quite contrasting.

The top 3 shades of Moscow include calm and natural colors. Petersburgers preferred soft, floral shades.


06.06.2018 09:56:15
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