Burberry stops burning unsold goods and using natural fur - 1BiTv.com

Burberry stops burning unsold goods and using natural fur

Burberry stops burning unsold goods and using natural fur

The British luxury manufacturer Burberry announced that it will cease the practice of burning unsold goods


The Fashion Label also said that he would stop using real fur in his products.
In July, the income report showed that Burberry destroyed unsold clothes, accessories and perfumes for £ 28.6 million in 2017 to protect their brand.
Environmental activists reacted angrily to this news.
At the same time, the retailer said that the year 2017 was unusual, because he had to destroy old perfume products worth £ 10 million after signing a new contract with American firm Coty.
Fashion firms, including Burberry, destroy unwanted items to prevent their theft or sale cheaply.

Efforts to recycle
Burberry said that it has already used, repaired, donated or processed unsold products, and will continue to use it.

The retailer began a partnership with the stable luxury company Elvis & Kresse last year, which will observe 120 tons of leather cuts converted to new products over the next five years.
At the same time, Burberry also established the Burberry Material Futures Group Study Group with the Royal College of Arts to devise new sustainable materials.

"Modern luxury means social and environmental responsibility," said Burberry CEO Marco Gobbetti.

"This belief is fundamental to us in Burberry and is the key to our long-term success. We strive to apply the same creativity to all parts of Burberry, as to our products. "

06.09.2018 06:54:27
(Automatic translation)





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