Store promotion on social networks -

Store promotion on social networks

Participants will receive tools to increase the effectiveness of store promotion on social networks.

Store promotion on social networks

On June 23, the training course of the editor-in-chief of the magazine “Store Management” Timur Aslanov “Promotion of the store in social networks” starts.

The audience of the online course: directors, owners, marketers, SMM-specialists of stores and retail chains.

What important topics will be on the course:

1. The strategy of the retail business in social networks. Why is it needed, what can it give, how to do it right, where to start and where to go.

2. How to attract attention. How to make everyone talk and write about your store. How to turn on word of mouth to get a new audience for free with. those who are already reading you. How to promote publications.

3. How to fill the pages and communities of your store or retail brand on social networks. No one reads advertising content. How to make posts not only readable, but also viral, so that users make reposts and actively discuss them, attracting new readers.

4. Types and types of publications. How to write post texts. How to create visual content. How to use the video. How to make a content plan. How to evaluate the effectiveness of publications.

5. How to manage the reputation of the store and work with negative reviews. One negative comment can take away dozens of customers from you. But a properly processed negative comment will not only not take away, but, on the contrary, will increase customer loyalty and bring new ones. How to respond to dissatisfied customers, what to write in response to haters, how to neutralize trolls and what to do if they write against you by order of competitors.

As part of the online course, participants will receive real tools to increase the effectiveness of store promotion on social networks, they will analyze a huge number of cases, including their own, with a large number of examples they will see how to and how not to do it. Practical exercises will help to hone the necessary skills and consolidate the course material.

Feedback from the teacher will make it possible to evaluate the correctness of the actions and adjust them.

In the course you will learn:
- build the overall strategy of the store on social networks and build a content strategy to solve key tasks,
- to work out their informational events in social networks and design informational events for social networks to attract attention to the store, product, brand,
- attract new audiences to your pages and communities,
- properly build communication with the audience and form a pool of loyal readers and subscribers,
- transform subscribers and readers into customers,
- increase customer loyalty,
- write posts that will really read,
- find topics and ideas for publications,
- work with negative comments, respond to reviews of angry customers and neutralize information attacks on social networks.

You can see the course program and buy a ticket here:

28.05.2020 13:05:11
(Automatic translation)

Timur Aslanov

The founder of the Imidzh-Media publishing house.

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