Online course "Store promotion on social networks" -

Online course "Store promotion on social networks"

What should a store do on social networks? What to write about and where to get the audience?

Online course "Store promotion on social networks"

What should a store do on social networks? What to write about and where to get the audience?
This will be told by the editor-in-chief of the magazine “Shop Management” Timur Aslanov at his online training course “Store Promotion in Social Networks”, which starts on June 23.
Social networks today are the most powerful promotion channel for the retail business. Do you have one small store? A chain of several stores? Large retail chain? In any case, you need to be actively present on social networks, attract and retain an audience, communicate with it, solve problems, answer questions and negative comments.
5 online lessons of an hour and a half each. Practice, case study, exercises and brainstorming, working with case studies of course participants.
How the course will go: 5 online lessons. You connect remotely via the Internet to the lesson, see the slides, see and hear the presenter (Timur Aslanov). Listen to the lesson, ask questions. In the final lesson, the analysis of cases takes place, including the analysis of your case. There will also be practical exercises to practice some techniques.
In a programme:
- The strategy of the retail business in social networks. Why is it needed, what can it give, how to do it right, where to start and where to go.

- How to attract attention to yourself. How to make everyone talk and write about your store. How to turn on word of mouth to get a new audience for free with. those who are already reading you. How to promote publications.

- How to fill the pages and communities of your store or retail brand on social networks. No one reads advertising content. How to make posts not only readable, but also viral, so that users make reposts and actively discuss them, attracting new readers.

- Types and types of publications. How to write post texts. How to create visual content. How to use the video. How to make a content plan. How to evaluate the effectiveness of publications.

- How to manage the store’s reputation and work with negative reviews. One negative comment can take away dozens of customers from you. But a properly processed negative comment will not only not take away, but, on the contrary, will increase customer loyalty and bring new ones. How to respond to dissatisfied customers, what to write in response to haters, how to neutralize trolls and what to do if they write against you by order of competitors.
As part of the online course, participants will receive real tools to increase the effectiveness of store promotion on social networks, they will analyze a huge number of cases, including their own, with a large number of examples they will see how to and how not to do it. Practical exercises will help to hone the necessary skills and consolidate the course material.
Author and host of the course ¬– Timur Aslanov
• Editor-in-chief of the Press Service magazine and Store Management,
• expert in the field of effective communications and PR,
• is included in the list of 27 best business trainers in Russia according to the results of the study of the magazine “Human Resource Management”
• Member of the Russian Association of Public Relations,
• organizer, moderator and speaker of leading international business conferences,
• author of books “PR texts. How to hook the reader "," Distinguish yourself! Personal brand is a weapon of mass impression ”and others.

You can view the program of the online course and apply for participation HERE
Pay attention until June 15 for individuals a 15% discount.
Or call us at (495) 540-52-76

11.06.2020 11:26:28
(Automatic translation)

Timur Aslanov

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