International practical conference "PRESS-SERVICE-2018: new technologies of PR-work" -

International practical conference "PRESS-SERVICE-2018: new technologies of PR-work"

International practical conference "PRESS-SERVICE-2018: new technologies of PR-work"

The conference will be held November 29-30 in Moscow

How to improve the efficiency of the press service and the PR department in 2019? That is what the conversation will be about at the annual international practical conference.
“PRESS-SERVICE-2018: new technologies of PR-work”, which will be held November 29-30 in Moscow.
Two halls and two thematic streams of reports: public relations in business and public relations in government structures. Two days of reports on the most pressing issues in the work of PR.
28 speakers. Exchange of experience with speakers and other participants. Networking session. Fresh cases and new techniques. Cribs Life hacking. Step by step instructions.
The conference is annually held by the Press Service magazine and gathers over 200 PR directors, heads of press services, heads of PR departments, press secretaries, PR managers and PR specialists from all over Russia and the CIS countries to give them the most relevant, effective and proven tools for the job.
What will be discussed in the reports:

1. Building an effective PR strategy for 2019. 2. Which PR tools are the most relevant and effective at the end of 2018. 3. Optimization of PR – budget: how to get more for less money. 4. Copywriting for the PR man: how to make PR texts more effective 5. Handling public complaints in social networks. 6. How to work with opposition-minded media and aggressive journalists. 7. PR or marketing - who will win? What marketing tools should a PR manager master today? 8. Place of the press service in the organization: how to convey the importance and necessity of your work to the management and team. 9. Why do we need journalists if we ourselves can become the media? A new vector of PR work. 10. Intracorporate PR: 5 most effective tools. 11. Anti-crisis PR: what to do if everything went wrong. 12. Where to get informational occasions, if nothing happens. 13. How to resist the flow of negativity on the Internet and protect your reputation. 14. Creative work in the PR work: where to get new ideas. 15. Technology assessment of the effectiveness of PR communications. 16. Specificity of PR-work with various media. 17. PR on the verge of foul - how not to bend the stick. 18. Actual PR tools on the Internet. 19. New technology promotion organization, company, person, brand, etc.

Such experts in the field of public relations as Timur Aslanov, Konstantin Bocharsky, Elena Zhdanova, Olga Alekseeva, Vladimir Zmeyushchenko and others will also speak at the event.
Detailed program of the conference and registration on the site:

21.09.2018 16:56:41
(Automatic translation)

Elena Zhdanova

Trainer and expert in the development of training products

Timur Aslanov

The founder of the Imidzh-Media publishing house.

The magazine "Press Service"

Specialized magazine for all who work in the field of public relations

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Themes cloud

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