International Conference "PRESS-SERVICE-2017" - 1BiTv.com

International Conference "PRESS-SERVICE-2017"

Moscow, November 30 - December 1, 2017


International Conference "PRESS-SERVICE-2017"


International practical conference "PRESS SERVICE-2017: new technologies of PR-work"
Place: Moscow

WHEN: November 30 - December 1, 2017

WHERE: Moscow, st. Maroseika 17/6 Business and cultural complex of the Embassy of the Republic of Belarus in the Russian Federation The event is intended for:
- Directors of Public Relations
- Heads of press services
- Heads of PR departments
- Press secretaries
- PR-managers
- PR-specialists WHAT IS A CONFERENCE:
The international practical conference "PRESS-SERVICE-2017: new technologies of PR-work" is a two-day practical event - a series of lectures-reports for specialists in public relations.
For the first time - two conferences in one!
Both days of the conference reports will be held in parallel in two thematic streams:
public relations in government structures of public relations in business. All participants can listen as one stream, or move from stream to stream, choosing the most interesting reports.
WHAT WILL YOU GIVE TO PARTICIPATE IN THE CONFERENCE?
If you:
1. Director of Public Relations, head of the press service or PR-department: - get a clear step-by-step program of actions for a significant increase in the effectiveness of your PR-work; - you can comprehensively rebuild the entire PR strategy of your organization; - learn new effective channels and methods of working with the audience and get recommendations on new methods of working with old ones; - get a large amount of new knowledge, tools and techniques for implementation in the work; - ask the experts questions about your specific situation and industry; - acquire a large number of new interesting contacts among colleagues;
2. Press Secretary, PR Specialist, PR Manager:
- you will be able to significantly improve their skills through a two-day intensive immersion in the subject; - get new effective tools for daily work; - master a large number of new techniques and techniques, refresh your knowledge in many aspects of PR work, significantly expand your professional horizons; - get a powerful informational and motivational charge and a lot of positive emotions;

TOPICS OF CONFERENCE REPORTS
Building an effective PR strategy for 2018. Optimization of PR – budget: how to get more for less money. A look from the other side of the barricades: what journalists want from PR people. Reputation management: building, management, protection. How to become a star in your industry. Personal brand building technology. Creative work in the PR: where to get new ideas. Universal soldier or highly effective narrow-profile specialist: how should a PR man be in a company. PR in new media - new rules of the game. Technologies for monitoring the information space: the press and social networks. PR provocations: how to achieve the effect of unexpected methods. Regional PR and federal media: the secret of building relationships. How to save your corporate media? Technology assessment of the effectiveness of PR communications. Place of the press service and the PR department in the structure of the organization. Interaction with other departments. Getting information from other departments. PR without intermediaries: how to work directly with the target audience. System building promotion in social networks. Actual PR tools on the Internet. New technology promotion organization, company, person, brand.
International practical conference "PRESS SERVICE-2017: new technologies of PR-work".
This is a great opportunity: - for managers and employees of press services, press centers and public relations departments to listen to the reports of leading Russian experts in the field of PR and talk with them personally. - get first-hand methodological information and applied tools in order to start working on increasing the efficiency of your work the very next day after the conference. - ask the experts relevant questions in the field of public relations in general and the work of the press service in particular, - meet other conference participants - your colleagues - and discuss professional issues with them, the answers to which you have been looking for yourself; participants of the conference new partners and make useful professional contacts, - get a diploma of the conference participant
************************************************** ******
At the conference, we will discuss the most important aspects of the functioning of the modern press service, which affect its efficiency, and together we will look for options to achieve better results and to solve actual problems facing any press service today, we will talk about new trends in public relations and informational work, let's carefully talk about errors that should be avoided.
Speakers:




Inna Alekseeva


In the field of PR since 1999. Since 2006 - the owner and CEO of a successful PR-agency PR Partner. The PR agency implements campaigns for Check Point Software Technologies, Chupa Chups, Jack Daniel's, T-Systems, Winx, KARCHER, Tork, Procter & Gamble, KROK, Brok-Invest-Service and TM. PR Partner ranked 15th in the rating of RIA Rating communication agencies in terms of business turnover and entered the top 250 PR agencies of the world according to the Holmes Report rating.

Co-author of the book "PR high-flying: how to make a top-manager a star" ("Mann, Ivanov and Ferber", 2008), the author of the first PR blog in Russia - businesspr.ru.










Inna Alekseeva



In the field of PR since 1999. Since 2006 - the owner and CEO of a successful PR-agency PR Partner. The PR agency implements campaigns for Check Point Software Technologies, Chupa Chups, Jack Daniel's, T-Systems, Winx, KARCHER, Tork, Procter & Gamble, KROK, Brok-Invest-Service and TM. PR Partner ranked 15th in the rating of RIA Rating communication agencies in terms of business turnover and entered the top 250 PR agencies of the world according to the Holmes Report rating.






27.11.2017 06:49:38
(Automatic translation)



Inna Alekseeva

Owner and CEO of PR-agency PR Partner.



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