International Conference "PRESS-SERVICE-2017" - 1BiTv.com

International Conference "PRESS-SERVICE-2017"

(Automatic translation)
International Conference "PRESS-SERVICE-2017"

Moscow, November 30 - December 1, 2017


International practical conference "PRESS-SERVICE-2017: new technologies of PR-work"
Location: Moscow

WHEN: November 30 - December 1, 2017

WHERE: Moscow, st. Marosika 17/6 Business and cultural complex of the Embassy of the Republic of Belarus in the Russian Federation The event is intended for:
- Directors of Public Relations
- Heads of press services
- Heads of PR-departments
- Press Secretary
- PR-managers
- PR-specialists WHAT IS THE CONFERENCE:
International practical conference "PRESS-SERVICE-2017: new technologies of PR-work" is a two-day practical event - a series of lectures-reports for specialists in public relations.
For the first time - two conferences in one!
Both days of the conference the reports will run in parallel in two thematic streams:
public relations in public relations structures with the public in business. All participants can listen as one flow somehow, and move from the stream to the stream, choosing the most interesting reports for themselves.
WHAT WILL YOU PARTICIPATE IN THE CONFERENCE?
If you:
1. Director of Public Relations, head of the press service or PR-department: - get a clear step-by-step program of actions to significantly improve the effectiveness of your PR-work; - you can completely reconstruct the whole PR strategy of your organization; - learn new effective channels and methods of working with the audience and get recommendations on new ways of working with the old; - get a large amount of new knowledge, tools and techniques for implementation; - ask the experts questions about your specific situation and industry; - acquire a large number of new interesting contacts among colleagues;
2. Press-secretary, specialist in public relations, PR-manager:
- you will be able to significantly improve your qualification due to a two-day intensive immersion in the topic; - Get new effective tools for daily work; - master a large number of new techniques and techniques, refresh knowledge on many aspects of PR work, significantly expand the professional horizons; - get a powerful information and motivational charge and a lot of positive emotions;

SUBJECTS OF THE CONFERENCE REPORTS
Building an effective PR strategy for 2018. Optimization of PR-budget: how to get more for less money. A glance from the other side of the barricades: what journalists want from PR people. Reputational management: construction, management, protection. How to become a star in your industry. Technology for building a personal brand. Creative in the work of a PR man: where to take new ideas. A universal soldier or highly effective narrow-profile specialist: what should a PR man in a company be like. PR in the new media - the new rules of the game. Technologies of information space monitoring: the press and social networks. Provocations in PR: how to achieve the effect by unexpected methods. Regional PR people and federal media: the secret of building relations. How to save your corporate media? Technology for assessing the effectiveness of PR communications. The place of the press service and PR department in the structure of the organization. Interaction with other units. Obtaining information from other units. PR without intermediaries: how to work directly with the target audience. System building of promotion in social networks. Topical PR tools on the Internet. New techniques for promoting an organization, a company, a person, a brand.
International practical conference "PRESS-SERVICE-2017: new technologies of PR-work".
this is an excellent opportunity: - for managers and employees of press services, press centers and public relations departments to listen to reports of leading Russian experts in the field of PR and communicate with them personally. - get first-hand methodical information and applied tools in order to start working to increase the effectiveness of your work on the day after the conference. - to ask experts relevant to you questions in the field of public relations in general and the work of the press service in particular - to get acquainted with other conference participants - your colleagues - and discuss with them professional questions, the answers to which you previously searched for yourself - to find among participants of the conference of new partners and to establish useful professional contacts, - to receive a diploma of the participant of the conference
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At the conference, we will discuss the most important aspects of the functioning of the modern press service, which affect its effectiveness, and together we will look for options to achieve better results and address the pressing problems facing any press service today, talk about new trends in public relations and information work, we will carefully discuss the mistakes that must be avoided.
Speakers:




Inna Alekseeva


In the field of PR since 1999. Since 2006 - the owner and CEO of a successful PR agency PR Partner. PR-agency implements campaigns for Check Point Software Technologies, Chupa Chups, Jack Daniel's, T-Systems, Winx, KARCHER, Tork, Procter & Gamble, CROC, Brock-Invest-Service and TM. PR Partner took 15th place in the ranking of communication agencies of "RIA Rating" in business turnover and entered the top 250 PR-agencies of the world according to Holmes Report rating.

Co-author of the book "PR of high flight: how to make of the top manager of the star" (Mann, Ivanov and Ferber, 2008), the author of the first blog in Russia about PR - businesspr.ru.










Inna Alekseeva



In the field of PR since 1999. Since 2006 - the owner and CEO of a successful PR agency PR Partner. PR-agency implements campaigns for Check Point Software Technologies, Chupa Chups, Jack Daniel's, T-Systems, Winx, KARCHER, Tork, Procter & Gamble, CROC, Brock-Invest-Service and TM. PR Partner took 15th place in the ranking of communication agencies of "RIA Rating" in business turnover and entered the top 250 PR-agencies of the world according to Holmes Report rating.





27.11.2017 06:49:38


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