How to increase the efficiency of the press service and PR department? -

How to increase the efficiency of the press service and PR department?

How to increase the efficiency of the press service and PR department?

Annual international practical conference "EFFECTIVE PRESS-SERVICE-2018", "
which will be held April 19-20 in Moscow

How to increase the efficiency of the press service and PR department?

This is what will be discussed at the annual international practical conference "EFFECTIVE PRESS-SERVICE-2018", which will be held April 19-20 in Moscow. Two days of reports on the most pressing issues in the work of PR people.
Two thematic streams of reports: public relations in business and public relations in government structures. The conference is annually held by the journal "Press Service" and gathers more than 200 PR directors, PR managers, PR managers, press-secretaries, PR managers and PR specialists from all over Russia and CIS countries in order to give them the most relevant, effective and proven tools for work. 28 speakers. Networking session. Express consulting. Fresh cases and new techniques.

What will be discussed at the conference: 1. Building an effective PR strategy. 2. Optimization of PR-budget: how to get more for less money. 3. Copywriting for a PR man: how to make PR texts more effective 4. How to form a core of activists in your community in social networks and swing the rest. The practice of community management. 5. PR or marketing - who will win? What tools marketing should master a PR man today. 6. The place of the press service in the organization: how to convey the importance and the need for your work to the leadership and the team. 7. Why do we need journalists, if we ourselves can become the media. A new vector of PR-work. 8. Intra-corporate PR: the 5 most effective tools. 9. Technology of building a personal brand. 10. Anti-crisis PR: what to do if everything went wrong. 11. Where to take information reasons, if nothing happens. 12. How to resist the flow of negativity on the Internet and protect your reputation. 13. How to work with opposition-minded journalists and hostile media. 14. Creative in the work of a PR man: where to take new ideas. 15. Provocations in PR: how to achieve the effect by unexpected methods. 16. Technology evaluation of the performance of PR communications. 17. Specificity of PR-work with various media. 18. PR without intermediaries: how to work directly with the target audience. 19. Actual tools of PR on the Internet. 20. New techniques for promoting the organization, company, person, brand.
Such experts in the field of public relations as Timur Aslanov, Konstantin Bocharsky, Tatyana Nikulshina, Sergey Kuzin, Dmitry Sidorin, Nikita Prokhorov, Vladimir Zmeyuschenko and others will also speak at the event. Detailed conference program and registration on the site: / NrkSVM

19.02.2018 00:00:00
(Automatic translation)

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