How do businesses get tangible and concrete results from working with the media? -

How do businesses get tangible and concrete results from working with the media?

The conference "Press Service 2018: New Technologies in PR Work" will be held in Moscow on November 29-30.

How do businesses get tangible and concrete results from working with the media?

How businesses get tangible and concrete results from working with the media. Algorithms, tools and cases. The founder of service Konstantin Bocharsky at the international practical conference Press Service 2018: New Technologies of PR Work, which will be held in Moscow on November 29-30, will speak with such a master class.
In the report: - what tasks can really be solved with the help of PR tools and how successful companies do it, - how to choose the right media: mistakes, fine points and specific examples, - key messages: how to quickly and simply convey the most important things about yourself - building the right messengers for the media and the audience: a set of clear techniques, - how to pack and submit your expert, - how to work effectively with requests for comments to be the first in the industry, - the publication is out, but this is not the final: what to do next to effect was the maximum.

About speaker: Konstantin Bocharsky
Founder of the online service - a subscription service for journalists' requests. The winner of the “PressName” competitions, the Best Blogger of 2012 according to the version of LiveJournal (the “Market of the Year” competition) in the “Editor's Choice” nomination Speaker of conferences devoted to media and communications. He gave lectures on journalism, communications and new ideas in the field of media to students of the Business School of Moscow State University, Higher School of Economics, Faculty of Journalism, St. Petersburg University. The author of the book “Ideas for a million, if you’re lucky, for two”, co-author of the book “Extreme Marketing. Drive, courage and higher mathematics. "
The conference Press Service 2018: New Technologies of PR Work is two conferences in one: two parallel streams of reports: Public Relations in Business and Public Relations in Government. Participants will be able to listen to reports in any stream and move from stream to stream, choosing interesting speakers. Conference speakers will share methodologies and practical recommendations on major topics:
- Building and adjusting a PR strategy: what to adjust and what to look for at the end of 2018.

- How to create HYIP informational channels and how to promote them in the infofield.

- How to work most effectively with bloggers and authors of popular accounts to promote their projects and brands,

- How to promote a personal brand,

- Customized PR and its tools,

- The press service of the state structure in the era of fake-news,

- Anti-crisis PR for state and commercial structures,

- New tools for working with corporate media,

- How to resist negativity on the net,

- How to promote medical projects in the public sector,

- How to write texts for social networks, websites, blogs and the final reader,

- How to advance with video content, etc.
Official venue of the event: AUDITORIUM Address: Moscow, ul. Vozdvizhenka 9 (600 meters from the Kremlin, Arbatskaya metro station) You can watch the program and submit an application on the website # prconf2018

06.11.2018 06:09:02
(Automatic translation)

Konstantin Bocharsky

Founder of the online service - a subscription service for journalists inquiries.

The magazine "Press Service"

Specialized magazine for all who work in the field of public relations

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Themes cloud

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