Online delivery services are gaining momentum -

Online delivery services are gaining momentum

Online delivery services are gaining momentum

The market of delivery in restaurants has grown on 19% for last 12 months

Mobile applications and the Internet change the food ordering standards in restaurants in all thirteen countries *, where NPD explores the food service market. If in 2016 39% of orders for delivery were made using the Internet, then in 2017, already 46%. And in Russia, with the growth in the use of the Internet and smartphones, the number of online orders is growing faster than in the US, Canada, Australia, South Korea and Western Europe. In large cities of Russia in 2017, online orders of delivery increased by 60%, losing only to Brazil, where growth was 65% compared to 2016. In the first quarter of 2018 the number of online orders in Russia increased by 7.3% compared to the same period in 2017 of the year.

In Russia for the year from April 2017 to March 2018, 58% of shipping orders were made via the Internet. "New technologies are changing the standards in the food service industry: consumers are increasingly avoiding interaction with the waiter or an employee taking orders on the phone," explains the leader of NPD in Russia, Maria Vanifatova. - Technologies are used by institutions of different formats. Classical restaurants experiment with tablets located directly on the tables, self-service kiosks are installed in fast food where the visitor is promptly arranged and paid for the order without queues. " In addition, operators use all kinds of loyalty programs through messengers, chat-bots, when consumers receive coupons, push-notifications about news and promotions.

Online services provide growth to the Russian market of delivery: for the period April 2017 - March 2018, it grew by 19% to the same period in 2016-2017. "In the delivery segment, significant changes are underway now," explains the leader of NPD in Russia, Maria Vanifatova. - Delivery services are rapidly developing and are working to improve the quality. Aggregators offer food from almost any institution, the dishes do not cool down, the containers do not leak, the couriers have portable terminals to pay for the order and delivery. "In the first quarter of 2018, the aggregators had 21% of the delivery market, and they actively expanded the geography of the presence.

Faster segments of fast food and coffee shops are growing faster, in April 2017 - March 2018, the delivery from these channels grew by 27% and 48% respectively, compared to the same period in 2017-2018. At the same time, the segment of burgers and chicken is leading in fast food, its growth over the same period was 77%. Unconditional leader in the delivery segment in Russia is pizza - every second order in Russia comes from pizzerias, from April 2017 to March 2018 the number of orders increased by 24%.

Shares of segments of fast food in the market of delivery:
Pizza 50%
Asian food 9%
Burgers / chicken 7%
Baking / sandwiches 2%
Other 2%
Fast food in general 70% (Fast food segments, Period April 2017 - March 2018,%)

* 13 countries: USA, Canada, Brazil, Japan, South Korea, China, Russia, United Kingdom, France, Germany, Italy, Spain, Australia

17.05.2018 09:02:00
(Automatic translation)


The American company The NPD Group is engaged in research and consulting

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